STATS 747 - Statistical Methods in Marketing
Faculty
Science
Department
Statistics
Points:
15
Available Semesters:
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Course Components
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Lectures
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TBLs
Workshops
Description: Stochastic models of brand choice, applications of General Linear Models in marketing, conjoint analysis, advertising media models and marketing response models.
Prerequisites / Restrictions
Prerequisite: 15 points from STATS 201, 207, 208, 210, 707
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