BUSINESS 705 - Qualitative Research Methods
Faculty
Business and Economics
Department
Management & Intl Business
Points:
15
Available Semesters:
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Course Components
Labs
Tutorials
Lectures
Exam
TBLs
Workshops
Description: Students will become familiar with current theory and practice as well as methodological debates in the use of qualitative methodologies, including ethnography, case studies, archival research, participant observation, interview and focus group methods, as well as transcription and analysis. A workshop on coding qualitative data will be included.
Prerequisites / Restrictions
Prerequisite: BUSINESS 710 or PSYCH 744 Restriction: MKTG 703, 704
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