BUSINESS 705 - Qualitative Research Methods

Course Overview

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Faculty

Business and Economics

Department

Management & Intl Business

Points:

15

Available Semesters:

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Course Components

Labs

Tutorials

Lectures

Exam

TBLs

Workshops

Description: Students will become familiar with current theory and practice as well as methodological debates in the use of qualitative methodologies, including ethnography, case studies, archival research, participant observation, interview and focus group methods, as well as transcription and analysis. A workshop on coding qualitative data will be included.

Prerequisites / Restrictions

Prerequisite: BUSINESS 710 or PSYCH 744 Restriction: MKTG 703, 704

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